In 1985 Maxell built a bunch of life-size robots for its bad floppy ad (buttondown.com)

jorgen123 2 days ago

Interesting to see this statement at the top of the article. Long live the web fighting back. Not sure I have seen many (any?) sites with this. Calls for some sort of acronym or logo that others can adopt without having a long sentence at the beginning of many pages:

"This newsletter does not contain ads, sponsored posts, or affiliate links. Open and click tracking are disabled. And there is no paid upgrade or AI generated content. Enjoy!"

tim333 3 days ago

I found a Maxwell robot video ad but I think it's just actors in robot outfits https://youtu.be/CKloQVH_72M

Honda was more impressive then with Asimo which was a real robot https://youtu.be/DerM1GNtg5A

petepete 2 days ago

Meanwhile in the UK we had robotic aliens advertising instant mashed potato.

https://youtu.be/uKt-KR1TsRg?si=l6KDBOryvtEk6gg2

kerridge0 2 days ago

And we had good skeletons - in 1985, Aardman Animations created this advert for VHS cassettes https://youtu.be/ffa1E9k3H4k

Angostura 2 days ago

I can hear the voice of Derek Gyller without even clicking the link.

hkpack 3 days ago

While watching the second video, Futurama theme song started playing in my head :-)

js2 2 days ago

Maxell. No w.

bitwize 3 days ago

I vaguely remember these but I more clearly remember the Samsung ad which featured a similar looking robot in a dress turning letters on a gameshow, implying that Samsung would still be around even after Vanna White was replaced by a machine. Vanna White sued, claiming a breach of her publicity rights (despite her name, the name "Wheel of Fortune", or her actual likeness not being used) and actually prevailed in court, establishing a precedent in the United States that very broadly protects celebrities' rights to control whether and how they are represented.

omoikane 3 days ago

Was it this one?

https://paleofuture.com/blog/2013/2/20/robot-vanna-trashy-pr...

It's now 2026 and Vanna White still has not been replaced by robots, but that must have been a successful ad in 1988 for people to remember it decades later.

djmips 3 days ago

Why is it referred to as a 'bad' floppy ad. I thought it was cool.

jhbadger 2 days ago

The "bad" is referring to the floppies, not the ad. The ad with the robots at dinner was about buying Maxwell floppies (which were considerably more expensive than no-name floppies) because otherwise the machines might "eat your files". A modern equivalent would be buying a SanDisk SD card over cheaper alternatives.

js2 2 days ago

Maxell. No w.

blackhaz 3 days ago

Same. Still a great pleasure to see those ads from the past. Nothing compared to ads today.

fortyseven 2 days ago

Looks like the whole site revolves around calling ads "bad'. An approach that, itself, is rather bad. Especially in this instance.

forinti 3 days ago

I don't recall ever using a Maxell floppy, but their cassettes were the best.

to11mtm 3 days ago

Semi random fact, but there's actually a Vaporwave artist that used a number of Japanese Maxell advertisements in a distorted/looped manner for the better part of a whole album....

john-tells-all 2 days ago

Thanks! The album is Fuji Grid TV

https://vaporwave.wiki/wiki/Vektroid#fuji_grid_tv

(TIL Vaporwave has a wiki. We live in awesome times.)

lysace 3 days ago

blank vhs covers were kinda beautiful

https://www.youtube.com/watch?v=e9DfSCk-6Ko

forinti 2 days ago

Very nice job. Thanks for that.

js2 3 days ago

For anyone not familiar with this classic ad:

https://youtu.be/dgrJEpUqSuw

hwhshs 3 days ago

Are your ears alight?

luxuryballs 3 days ago

> Except the glaring mistake of putting “3½” microdisk” in the copy when there are 5¼” floppies on the table.

The MF 2-DD box shown is 3.5, I think they just used the bigger disks on the table because they are much better props for the video.

camkego 3 days ago

If you look at the first image in the article, the one with a floppy on a serving tray, it looks like an 8 inch floppy to me. I think the floppy disks in the board room might also be 8 inch floppy disks